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David McPherson

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With brand stewardship skills forged at acclaimed creative shops like Hill Holliday, Y&R and Mullen, discovering critical insights that drive bold strategies and big compelling ideas is what I dig doing.

I’ve counseled CEOs and CMOs with a unique ability to get to the heart of their business challenges, uncover opportunities and position their companies to win.  


I’ve developed platforms and brands in the digital world for over a decade with successful technology startups and sales.


And today, I see clients getting lost in less than productive agency models with layers of FTEs who have little or no experience in how to create a big idea. 


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