OSS SUPPRESSORS
A 100 year old industry was about to be disrupted by a major leap in technology.
THE CHALLENGE:
Hiram Maxim invented the "silencer" in the early 1900s, and for over a century every manufacturer used a variation of his baffle design to block gases from a fired round and suppress the noise of the gunshot.
Unfortunately, the drawbacks to this design - like the blowback of toxic gas in the shooter's face, eyes and lungs, and ear damaging decibels at the shooter's ear - were increasingly felt by military, law enforcement and sport shooters.
OSS Suppressors patented Flow-Through® technology allows the gases from a round to move through the suppressor -expanding, cooling and exiting out the muzzle - while dramatically reducing sound and blowback for the shooter.
THE IDEA: "DON'T GET BAFFLED / FEEL THE DIFFERENCE"
By provocatively positioning OSS versus the entire suppressor industry, we immediately created buzz and awareness. To drive prospects down the funnel, we created branding, web, digital and video content to communicate this disruptive technology to key audiences.
HOW'S IT WORKING?
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OSS has won key military contracts in US and around the world.
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US Special Forces, Marines, Army and Air Force are evaluating OSS suppressors for pending contracts.
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Law Enforcement departments across the country are acquiring OSS suppressors.
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And major commercial dealers have added OSS to their offerings.